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With Laal Singh Chaddha, Aamir Khan returned to the silver screen after almost four years. The scale of the film, its ₹180 crore budget and Aamir’s stardom meant much was expected of the film 

Laal Singh Chaddha has earned ₹49 crore in seven days across the country. To put that into perspective, the Hindi-dubbed version of KGF: Chapter 2 earned ₹54 crore on its opening day alone 

The film’s failure has largely been attributed to two causes--the content which the audience did not like, and a strong movement calling for the film’s boycott. Experts try and make sense of what actually sank Laal Singh Chaddha. 

A few days before the release of Laal Singh Chaddha, the Aamir Khan, Kareena Kapoor-starrer found itself embroiled in a controversy. Hashtags calling for a boycott of the film started trending on social media. 

As per reports, the boycott hashtag began trending after a section of the Internet dug out bits from Aamir's 2015 interview, where he had spoken about the "growing intolerance" in the country. 

The most unfortunate part of the boycott campaign is the way some have supported it by invoking Mahatma Gandhi, citing his call to boycott foreign goods in the non-cooperation movement