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What Are the Perks of Video Marketing for Your Small Business?

Video marketing

 

Starting a small business can be tricky, the first and foremost it’s obvious that only a small budget is applied. To expect your business to go well with no fantastic amount to promote, is like fishing without any baits… and hooks. It is then common for small business owners struggling their first few years to close the sales, let alone having fast ROI. Sadly, it’s also not foreign when most businesses don’t last their critical 5 years.

 

However, in recent years video marketing is introduced to help small business owners elevate their sales with a tight budget in a light-hearted way. 

 

Video marketing, in a simple definition, is an engaging type of marketing that relies on interactive videos to promote a brand and products or services of a company. It comes in many types like product-demo, testimonials, explainer video, tutorials, and many more that involve the company’s attribute to get more exposure. 

 

Unlike other marketing strategy tools, video marketing is now at its peak not only for regenerating more sales, but also having its advantage in this internet era. Like, obviously. People spend almost 4 hours a day scrolling at something in their phone, watching something viral on social media; and while they are at it – marketers see this situation as a chance to introduce their brand and it works!

So, now after getting to know how advantageous video marketing is, let’s check out the perks of video marketing for your small business.

 

1. Raising Brand Awareness

Suppose you are a small business owner who is just starting, how do people know your presence or that your business exists? Technically you will do a hella promotion to introduce your business like having an exceptional grand opening to the extent of giving an 80% discounted price for 3 days.

Well, it is not wrong – never be. But, what if people stop coming after 3 days? I know, you will take whatever it is to put your sign high “HEY, WE ARE YOUR LOCAL SHOEMAKER – WE ARE HERE!” to keep your business running.

 In this case, video marketing will do its job to help your business stay on board and give you more exposure across places. Remember how the internet works nowadays? Get your story crafted in a scandalous (positively) video – and boom! Your chance of getting viral is now in your hand.

  

2. Building a Strong Connection With Customers

Going viral or getting million views is not the only aim you have from video marketing.. It is also about maintaining a connection with customers, because oh, well – when something enormous goes viral means something hazardous can be too.   

In 2017, Pepsi & Kendall Jenner went viral for its controversial ads where it mimicked protests that were vaguely similar to the Black Lives Matter movements. It went downhill just the moment the 2-minute campaign was released. It was a big loss for big companies like Pepsi that an estimated $100 million was budgeted for this campaign.

Like 2-sided knives, if you do well with your video marketing campaign, a strong follower of your brand is actually imaginable. For instance, you can introduce testimonial videos of your product or have a partnership with a strong community in your area, this way people will perceive your brand as the option for their needs.

 

3. Driving More Traffic to the Website

There’s another not-so-tricky way to get your web traffic high: put a video in your pages. You know, Google loves it when you have interesting pages with related images and videos instead of a bulky text. It won’t bore your readers in the first place, and make them stay longer on your website which is great.

The longer duration your visitors stay on your website, the more Google loves your website – and most likely gives you a good ranking on the search engine. But, how does it have to do with video marketing?

 

Remember when it went viral? The more people view your video, the more curious they are, and subsequently, searching for your website is their very first instinct to do – like, what’s all of these about? What is this company or product?

 

They’re curious and want to know more about you. 

And your website, aside from social media accounts, is the only place to collect the information. As a result? More high-quality and organic traffic!

 

4. Increase Sales

As you may guess, I write this in order: increasing brand awareness, building customer relationships, driving web traffic, and lastly the thing you expect the most is to increase more sales. Yes, video marketing can do these for you albeit not in a direct way.

It merely goes like this: every video marketing has a Call to Action (CTA), a simple way to ask viewers what to do next, included usually at the end of the video. Successful video marketing can lead to a higher conversion rate that results in more sales.

CTA is very important, it intrigues people to take action, to visit the website for example. If video marketing can convey the message and build an emotional relationship with viewers, it is more likely they share the message with a broader audience. 

It’s because they feel represented or the product can solve their problems. These viewers will remember their closest ones who share the same problems and values to ‘try out’ this product. And this is the way how a single video marketing can boost your deals.

 

Conclusion: Your Turn!

Video marketing has been widely popular since ages, as it includes visual and sound to deliver its message – added with today’s technology, it goes beyond platforms and places. Your chance of getting recognized for your small business is very high if you opt to use this tool. 

Also, video marketing isn’t exclusively for big companies with a big budget. Even if you’re a small business owner with a shoestring budget, you can still steal the show with compelling video marketing campaigns. 

This type of marketing strategy has many types of video that you can use to represent your small business. Understanding company value to a greater audience is a must check before onboarding on one. Although a big investment in your video marketing is a good start, it won’t guarantee you a massive result. Instead, try to invest more in your value and how it brings solutions to the audience you approach.

 It may start with something little, such as a little brand recognition to get a low conversion rate, you can slowly build steady audiences and get their trust. And if you finally understand how video marketing works, then it is your time to be the talk of the town and get more sales!

 

 Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: https://www.linkedin.com/in/andreoentoro/

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How to Make Your Own Sanitizer

Due to the spread of viruses the use of sanitizer is increasing day by day. Health has become the first priority for each and every one. Washing your hands with soap and water after touching any surface, doors, tables in public places is necessary for everyone.

You should avoid touching such surfaces but if you have to touch it or use something then after that immediately wash your hands. Cleaning your hands with sanitizer is far more better than using soap and water,as it kills germs more rapidly compared to soap.

Why Sanitizer is Better than Soap and Water

It’s not that soap and water does not clean hands properly, it’s just about the time and consuming it. Cleaning hands with soap and water has always been a good habit. Before using sanitizers soaps were used and till now it is used.

Sanitizer is just an exception on behalf of soap. But it has many more plus points as compared to soap and water. Due to some powerful ingredients sanitizers have the ability to kill more percentage of germs. A sanitizer should contain at least 60 percent of alcohol to fight germs and bacteria.

Doctors and experts advise you to use hand sanitizers in extreme situations when washing hands is not possible. A small drop of it is enough to kill bacteria that are found on your hands, rub it gently on your hands until it completely vanishes.      

How to Use Sanitizer

It is not a big deal to use sanitizer. It can be used by anyone and at any time. It is not harmful therefore kids can also use it. Take a drop of sanitizer and rub it with both of your hands until the gel gets evaporated. Rub it properly between the fingers and both of your palms.

Use it before touching anything at a public place, hospital, malls or areas which have traffic. Using it five to six times a day can decrease 40 percent chances of getting infected by germs and bacteria.

Making your own Sanitizer

You can make your own sanitizer at home with very few ingredients. It consumes less time in making a sanitizer.

In case you cannot get it at any medical store or pharmacy then you can make it on your own. But if you are making it at home then the most important thing to keep in mind is the quantity of each and every ingredient. Make it and use it whenever and wherever you need.

Ingredients:

Here are some of the main ingredients that are used to make sanitizer at home.

  • An empty bottle to fill the sanitizer.
  • A funnel
  • Spoon and Bowl
  • Gloves, so that you can prevent contamination of the product
  • 2/3 cup ethanol or rubbing alcohol
  • 8 to 10 drops of essential oil
  • 1/3 cup pure aloe vera gel

Directions to make sanitizer:

  • Make sure that the table or surface which you are going to use is properly cleaned.
  • Take the clean bowl and spoon and add all the ingredients with proper measurement. If you are adding the essential oil then add one drop at a time and mix it well after that add another drop and mix well. Add 8 to 10 drops and mix everything well.
  • After mixing everything take your empty bottle and clean it properly. After cleaning the bottle take the funnel and carefully add your homemade sanitizer into it.
  • Close the bottle and store it well in a cool place. Make sure that your bottle is airtight and keeping it in a squirt bottle will be more good as it will provide you the proper amount of gel.
  • Your sanitizer is ready to use. You can take it anywhere and use it at any time.    

Effectiveness of sanitizers:

There are many advantages of hand sanitizer. It is very effective and easy to use.

Keeping in mind the high spread of diseases and viruses the use of sanitizer has immensely increased.

Everyone keeps a small bottle of hand sanitizer in their bag or car when travelling or going outside. It is used before and after touching the surfaces that are continuously used by so many people.

A drop of this gel is as powerful as washing your hands with soap and water to kill infectious germs and bacteria.

There are higher chances of getting infected in public places and workplaces, so washing hands there is not possible every time and to decrease the chances of spread sanitizer can be used.

The doors, tables and other official instruments are used hundreds of times in a day by so many people and you never know who is infected.

Therefore it is said that precaution is always better than cure. Keep yourself safe so that you do not get any infection.        

According to the Centers for Disease Control and Prevention (CDC) it is recommended to use alcohol based hand sanitizer that consists of at least 60 percent alcohol.

Alcohol prevents the spread of germs and bacteria as it has the ability to kill more number of microbes on your hands.

It is recommended to keep hand sanitizer in your bag while travelling as sometimes you do not get water and soap then you can use it.

Sanitizers are to be used only in emergency, other than it the best way to get rid of germs is to wash your hands with soap and water at least till 20 seconds.    

If it is difficult to find hand sanitizer at medical stores then you can make your own one by the method shown above. You can also add any fragrance if you want.

Conclusion:

Making alcohol at home is not an easy task. You should make it when you have enough expertise and knowledge of ingredients that are to be used in it.

Use it when it’s very urgent and keep it away from the reach of children as sometimes it can be allergic for kids so it is advised to keep it away from children. If you can’t make your sanitize then you can buy a hand sanitizer dispenser which can save your problem.

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Benefits of Using the Exceptional Kraft Paper Boxes

Paper Boxes

RSF Packaging knows that there are no limits regarding the packaging of a product. That is why they provide the best and unique kraft paper boxes for its customers.

Different Kind of Custom Kraft Boxes:

There is a different kind of custom Kraft Paper Boxes available in the market. These boxes are very flexible and also useful for the people who are using it. Many types of boxes are presented to the customers. These Kraft boxes are one of the boxes that people mostly use for the packaging of the product. Many use it for packing cosmetics in it. As they do not have any toxins in them so they will keep the product safe too. For instance, if your company manufactures soap. Then you should get the packaging that will make the customer realize that you care about them. 

That is why the packaging of the product is so reliable and also very friendly for the person that will be using that soap. Anyone can customize their boxes in different styles and also shapes. The size of the box depends upon the size of the product. If the size of the product is small then the company will arrange the packaging of exactly that size. One should customize the boxes according to their preferences. So that the customers also like it and the box is appealing to their eyes. 

Extensive Use of Kraft Boxes:

Extensive Use of Kraft Boxes

There are so many places and uses of the Kraft boxes. For instance, if you want to store something then you can use the Kraft boxes. They are the best option for you if you want to pack something. And even if you want to first wrap something in the bubble sheet and then use it for packing. The thing that you are packing in the Kraft boxes will look exceptional. These boxes can also be used for gift wrapping. If you do not have a box in which you can pack the gift and they deliver it to your loved ones.  

That too making sure that the gift is in a good state. Then the Kraft boxes are the best deal for you. Not only are these boxes made of the thick material. But they also ensure the safety of your product. If you pack the jewellery in these boxes then the Kraft material will protect it and won’t let the shine of the jewellery fade away. Or if you are a brand selling jewellery. Then it is best if you customize the box and print information about your company. One can add different images or some quotes on the custom boxes.  

Highly Affordable boxes:

As the Kraft paper are recyclable and one can use these boxes again and again. That is one of the factors that these boxes are not very expensive. And one can easily afford these boxes. The raw material from which these boxes are manufactured. That material is of very low price and one can find that material anywhere in the market. Buying the Kraft boxes are the best option for your company product’s packaging. Because even if you have to ship your product to someplace. There won’t be an issue for the product. As it will be in a good state. 

Printing and Graphics on the boxes: 

The best thing about the Kraft boxes is that they support many printing options. One can do digital printing or even any other printing on the boxes. Whatever they like or is suitable for their brand. Or they can add different graphics or images on the box. Such as screen printing which makes a box different from the others. This will also help in the marketing of the brand. Because when the unique printing will be done on the boxes then the customers will also know the worth of a brand or a company.

They will also get to know about the product and how it is better than the other products which are already present in the market. Many companies print information about themselves and their goals on the boxes. And also if that is a new product or when did they launch it. And how it is better than the previous one. These are some of the things which attract the customers to the fullest. And also make them believe that the company is doing everything that they can for them.

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6 Tips to Help You Promote Your School

Even though a school is doing all right, only a small proportion of individuals in a community might hear about all this. Slowly, teachers and administrators come to accept that schools, too, need marketing and public interactions.

Even though it is essential to resist the concept of some sort of marketing campaign, this is still an abstraction and a product of much misunderstanding. The top ten easy steps will help you have the marketing campaigns of your school to Increase Admissions :

1. Create a Positive First Impression. What do guests see the first time they walk via your school campus? Seeing clean grounds, discovering enough signboards to make their way around the school, or finding helpful front office personnel? When people call for investigations, what kind of text do they notice, or are they getting the prompt, respectful help that they expect to get?

2. Help parents make Decisions about Education. Review which processes you see in the area to create positive relationships with family who decide where else to send their kids to school. Is there still a way to make that process better?

 3. Collaborate with other Schools. Think of ways you can work with the other students to enhance events in your community. You might be able to work together to sent exciting articles to the local paper. You might write articles about breakthroughs in proper society, the significance of early learning computer programming, or even the importance of completing school in a knowledge-intensive era.

 4. Publicise Your Star Students. A few schools have students who do extraordinarily well in academics, sports, and art. This will encourage people in the area to start thinking about sending their kids to your school whilst mentioning the others in school publications and at local community activities. Star students do look excellent at a school.

5. Befriend the media. Because your local paper is likely looking for better stories, you might be able to keep them up to date on school functions, inter-school athletics, new staff, and excellent strength. Tip a newspaper authors a week or two early on happenings so they can have sent a journalist to cover it. 

6. Digital Marketing (Google & Facebook). Parents would be researching each school website and online reputation before considering sending one child to it.

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A way to fix QuickBooks Error 392

You would possibly face a few errors whilst working with QuickBooks error 392 is certainly one of them. Contact Quickbooks Support number and get proper recommendations and advice from our experts.

Motives for QuickBooks Error 392

QuickBooks error message 392 occurs while this gadget is mounted or for the duration of the time whilst windows are shutting down or beginning of home windows, it also takes place even as the home windows operating device is established.

QuickBooks errors 392 can also occur due to severa motives and few of them are mentioned below:

Incomplete installation of the software program or you have were given downloaded the corrupt version of it once in a while the QuickBooks software, a brand new one, changes whilst set up or uninstalled, or the windows registry is corrupted programs, home windows system documents, and QuickBooks files mistakenly the QuickBooks files had been given deleted or by way of manner of some different program

Endorse: — you could additionally study the QBO login as it’s also one in every of the error customers face collectively with exceptional errors.

Step to remedy QuickBooks Error Code 392

To start with, try to repair the registry entries related with the QuickBooks error 392

Essential: Be careful, in case you aren’t an expert, then don’t attempt to edit the home windows registry manually, your laptop may additionally honestly forestall functioning in case of incorrect enhancing. Not just that, your strolling device can also get broken sincerely. Only a small error and you can’t even reboot your gadget. Even a comma located inside the incorrect vicinity can save you the rebooting of your device.

So at the same time as now not having knowledge, don’t even attempt doing this. At once get in contact with the QuickBooks assist group in advance than you begin running on the following steps:

  • Backup creation with the aid of the usage of exporting the registry’s detail that associated with the error 392Click on at the begin button seek box enter ‘command’, but, don’t click on coming into whilst you hit the enter button, preserve CTRL shift holding at the keyboard
  • You’ll see a talk discipline of permission at the display screen
  • Click on positive. You’ll see a black subject with the blinking cursorKind “Regedit” and hit enter in Registry Editor, pick out the crucial issue related to errors 392 for that you are willing to have a lower back up choose out Export from the menu-save list, finalize the folder wherein you may be saving the Quickbooks backup key within the file call discipline, write down the call for the backup report
  • Make certain that ‘decided on branch’ is likewise determined on within the area of the Export range
  • Click on the store button the record could be stored as .Reg report extension

Now you have were given the QuickBooks associated registry access’s backup

After you are accomplished with this, touch the expert with a view to getting the guide enhancing if your registry did after which make sure that whole Malware check is conducted of your pc.

Malware or virus for your pc can also cause QuickBooks error. The document may be deleted, damaged, or corrupted connected to runtime error. Make certain to smooth your machine properly, be it quick files or folders with the resource of the use of Disk Cleanup, that could be a clean supervisor. It’s going to no longer most effective put off the error 382 however will also enhance the overall performance of your tough stress.

Special answers to restore QuickBooks errors 392

Update the tool motive force’s of your pc makes use of windows device repair so that you can undo the adjustments made thru you lately in device-set up and uninstallation of QuickBooks utility for the error 392Run the home windows gadget report Checker(“sfc /experiment now”)Get the all available recent updates hooked up to carry out the smooth windows set up