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What Are the Perks of Video Marketing for Your Small Business?

Video marketing

 

Starting a small business can be tricky, the first and foremost it’s obvious that only a small budget is applied. To expect your business to go well with no fantastic amount to promote, is like fishing without any baits… and hooks. It is then common for small business owners struggling their first few years to close the sales, let alone having fast ROI. Sadly, it’s also not foreign when most businesses don’t last their critical 5 years.

 

However, in recent years video marketing is introduced to help small business owners elevate their sales with a tight budget in a light-hearted way. 

 

Video marketing, in a simple definition, is an engaging type of marketing that relies on interactive videos to promote a brand and products or services of a company. It comes in many types like product-demo, testimonials, explainer video, tutorials, and many more that involve the company’s attribute to get more exposure. 

 

Unlike other marketing strategy tools, video marketing is now at its peak not only for regenerating more sales, but also having its advantage in this internet era. Like, obviously. People spend almost 4 hours a day scrolling at something in their phone, watching something viral on social media; and while they are at it – marketers see this situation as a chance to introduce their brand and it works!

So, now after getting to know how advantageous video marketing is, let’s check out the perks of video marketing for your small business.

 

1. Raising Brand Awareness

Suppose you are a small business owner who is just starting, how do people know your presence or that your business exists? Technically you will do a hella promotion to introduce your business like having an exceptional grand opening to the extent of giving an 80% discounted price for 3 days.

Well, it is not wrong – never be. But, what if people stop coming after 3 days? I know, you will take whatever it is to put your sign high “HEY, WE ARE YOUR LOCAL SHOEMAKER – WE ARE HERE!” to keep your business running.

 In this case, video marketing will do its job to help your business stay on board and give you more exposure across places. Remember how the internet works nowadays? Get your story crafted in a scandalous (positively) video – and boom! Your chance of getting viral is now in your hand.

  

2. Building a Strong Connection With Customers

Going viral or getting million views is not the only aim you have from video marketing.. It is also about maintaining a connection with customers, because oh, well – when something enormous goes viral means something hazardous can be too.   

In 2017, Pepsi & Kendall Jenner went viral for its controversial ads where it mimicked protests that were vaguely similar to the Black Lives Matter movements. It went downhill just the moment the 2-minute campaign was released. It was a big loss for big companies like Pepsi that an estimated $100 million was budgeted for this campaign.

Like 2-sided knives, if you do well with your video marketing campaign, a strong follower of your brand is actually imaginable. For instance, you can introduce testimonial videos of your product or have a partnership with a strong community in your area, this way people will perceive your brand as the option for their needs.

 

3. Driving More Traffic to the Website

There’s another not-so-tricky way to get your web traffic high: put a video in your pages. You know, Google loves it when you have interesting pages with related images and videos instead of a bulky text. It won’t bore your readers in the first place, and make them stay longer on your website which is great.

The longer duration your visitors stay on your website, the more Google loves your website – and most likely gives you a good ranking on the search engine. But, how does it have to do with video marketing?

 

Remember when it went viral? The more people view your video, the more curious they are, and subsequently, searching for your website is their very first instinct to do – like, what’s all of these about? What is this company or product?

 

They’re curious and want to know more about you. 

And your website, aside from social media accounts, is the only place to collect the information. As a result? More high-quality and organic traffic!

 

4. Increase Sales

As you may guess, I write this in order: increasing brand awareness, building customer relationships, driving web traffic, and lastly the thing you expect the most is to increase more sales. Yes, video marketing can do these for you albeit not in a direct way.

It merely goes like this: every video marketing has a Call to Action (CTA), a simple way to ask viewers what to do next, included usually at the end of the video. Successful video marketing can lead to a higher conversion rate that results in more sales.

CTA is very important, it intrigues people to take action, to visit the website for example. If video marketing can convey the message and build an emotional relationship with viewers, it is more likely they share the message with a broader audience. 

It’s because they feel represented or the product can solve their problems. These viewers will remember their closest ones who share the same problems and values to ‘try out’ this product. And this is the way how a single video marketing can boost your deals.

 

Conclusion: Your Turn!

Video marketing has been widely popular since ages, as it includes visual and sound to deliver its message – added with today’s technology, it goes beyond platforms and places. Your chance of getting recognized for your small business is very high if you opt to use this tool. 

Also, video marketing isn’t exclusively for big companies with a big budget. Even if you’re a small business owner with a shoestring budget, you can still steal the show with compelling video marketing campaigns. 

This type of marketing strategy has many types of video that you can use to represent your small business. Understanding company value to a greater audience is a must check before onboarding on one. Although a big investment in your video marketing is a good start, it won’t guarantee you a massive result. Instead, try to invest more in your value and how it brings solutions to the audience you approach.

 It may start with something little, such as a little brand recognition to get a low conversion rate, you can slowly build steady audiences and get their trust. And if you finally understand how video marketing works, then it is your time to be the talk of the town and get more sales!

 

 Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: https://www.linkedin.com/in/andreoentoro/

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How to Make Your Own Sanitizer

Due to the spread of viruses the use of sanitizer is increasing day by day. Health has become the first priority for each and every one. Washing your hands with soap and water after touching any surface, doors, tables in public places is necessary for everyone.

You should avoid touching such surfaces but if you have to touch it or use something then after that immediately wash your hands. Cleaning your hands with sanitizer is far more better than using soap and water,as it kills germs more rapidly compared to soap.

Why Sanitizer is Better than Soap and Water

It’s not that soap and water does not clean hands properly, it’s just about the time and consuming it. Cleaning hands with soap and water has always been a good habit. Before using sanitizers soaps were used and till now it is used.

Sanitizer is just an exception on behalf of soap. But it has many more plus points as compared to soap and water. Due to some powerful ingredients sanitizers have the ability to kill more percentage of germs. A sanitizer should contain at least 60 percent of alcohol to fight germs and bacteria.

Doctors and experts advise you to use hand sanitizers in extreme situations when washing hands is not possible. A small drop of it is enough to kill bacteria that are found on your hands, rub it gently on your hands until it completely vanishes.      

How to Use Sanitizer

It is not a big deal to use sanitizer. It can be used by anyone and at any time. It is not harmful therefore kids can also use it. Take a drop of sanitizer and rub it with both of your hands until the gel gets evaporated. Rub it properly between the fingers and both of your palms.

Use it before touching anything at a public place, hospital, malls or areas which have traffic. Using it five to six times a day can decrease 40 percent chances of getting infected by germs and bacteria.

Making your own Sanitizer

You can make your own sanitizer at home with very few ingredients. It consumes less time in making a sanitizer.

In case you cannot get it at any medical store or pharmacy then you can make it on your own. But if you are making it at home then the most important thing to keep in mind is the quantity of each and every ingredient. Make it and use it whenever and wherever you need.

Ingredients:

Here are some of the main ingredients that are used to make sanitizer at home.

  • An empty bottle to fill the sanitizer.
  • A funnel
  • Spoon and Bowl
  • Gloves, so that you can prevent contamination of the product
  • 2/3 cup ethanol or rubbing alcohol
  • 8 to 10 drops of essential oil
  • 1/3 cup pure aloe vera gel

Directions to make sanitizer:

  • Make sure that the table or surface which you are going to use is properly cleaned.
  • Take the clean bowl and spoon and add all the ingredients with proper measurement. If you are adding the essential oil then add one drop at a time and mix it well after that add another drop and mix well. Add 8 to 10 drops and mix everything well.
  • After mixing everything take your empty bottle and clean it properly. After cleaning the bottle take the funnel and carefully add your homemade sanitizer into it.
  • Close the bottle and store it well in a cool place. Make sure that your bottle is airtight and keeping it in a squirt bottle will be more good as it will provide you the proper amount of gel.
  • Your sanitizer is ready to use. You can take it anywhere and use it at any time.    
Effectiveness of sanitizers:

There are many advantages of hand sanitizer. It is very effective and easy to use.

Keeping in mind the high spread of diseases and viruses the use of sanitizer has immensely increased.

Everyone keeps a small bottle of hand sanitizer in their bag or car when travelling or going outside. It is used before and after touching the surfaces that are continuously used by so many people.

A drop of this gel is as powerful as washing your hands with soap and water to kill infectious germs and bacteria.

There are higher chances of getting infected in public places and workplaces, so washing hands there is not possible every time and to decrease the chances of spread sanitizer can be used.

The doors, tables and other official instruments are used hundreds of times in a day by so many people and you never know who is infected.

Therefore it is said that precaution is always better than cure. Keep yourself safe so that you do not get any infection.        

According to the Centers for Disease Control and Prevention (CDC) it is recommended to use alcohol based hand sanitizer that consists of at least 60 percent alcohol.

Alcohol prevents the spread of germs and bacteria as it has the ability to kill more number of microbes on your hands.

It is recommended to keep hand sanitizer in your bag while travelling as sometimes you do not get water and soap then you can use it.

Sanitizers are to be used only in emergency, other than it the best way to get rid of germs is to wash your hands with soap and water at least till 20 seconds.    

If it is difficult to find hand sanitizer at medical stores then you can make your own one by the method shown above. You can also add any fragrance if you want.

Conclusion:

Making alcohol at home is not an easy task. You should make it when you have enough expertise and knowledge of ingredients that are to be used in it.

Use it when it’s very urgent and keep it away from the reach of children as sometimes it can be allergic for kids so it is advised to keep it away from children. If you can’t make your sanitize then you can buy a hand sanitizer dispenser which can save your problem.

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6 Tips to Help You Promote Your School

Even though a school is doing all right, only a small proportion of individuals in a community might hear about all this. Slowly, teachers and administrators come to accept that schools, too, need marketing and public interactions.

Even though it is essential to resist the concept of some sort of marketing campaign, this is still an abstraction and a product of much misunderstanding. The top ten easy steps will help you have the marketing campaigns of your school to Increase Admissions :

1. Create a Positive First Impression. What do guests see the first time they walk via your school campus? Seeing clean grounds, discovering enough signboards to make their way around the school, or finding helpful front office personnel? When people call for investigations, what kind of text do they notice, or are they getting the prompt, respectful help that they expect to get?

2. Help parents make Decisions about Education. Review which processes you see in the area to create positive relationships with family who decide where else to send their kids to school. Is there still a way to make that process better?

 3. Collaborate with other Schools. Think of ways you can work with the other students to enhance events in your community. You might be able to work together to sent exciting articles to the local paper. You might write articles about breakthroughs in proper society, the significance of early learning computer programming, or even the importance of completing school in a knowledge-intensive era.

 4. Publicise Your Star Students. A few schools have students who do extraordinarily well in academics, sports, and art. This will encourage people in the area to start thinking about sending their kids to your school whilst mentioning the others in school publications and at local community activities. Star students do look excellent at a school.

5. Befriend the media. Because your local paper is likely looking for better stories, you might be able to keep them up to date on school functions, inter-school athletics, new staff, and excellent strength. Tip a newspaper authors a week or two early on happenings so they can have sent a journalist to cover it. 

6. Digital Marketing (Google & Facebook). Parents would be researching each school website and online reputation before considering sending one child to it.

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Importance of Digital Marketing During Covid 19

As this deadly pandemic, Coronavirus seems to be not leaving us any time soon, making its way across the globe; the whole planet is on high-alert. All the world’s biggest mighties seem so helpless and scrambling to deal with this novel Covd19. 

This crisis makes us choose from our priorities, which is either economy or human safety. Of course, without any second thought, all the countries have responded similarly, choosing human lives and safety as their topmost priority. This led many governments to encourage the public to avoid large gatherings and try putting a cease to contagion. 

The latest article in the New York Times said that a critical concern is; as the virus persists in marching upon many dead bodies across Europe and the US, consumers will stay home. 

But, the point in question is, till when? How long can we put businesses aside and keep that “We’re Closed” board hanging? There comes a time when we all will be out of cash and need to mint some money to keep the human lives going. 

So, if the virus is rigid enough not to go anywhere this easy, we have to embrace this situation and adapt to the changes it brings. It is high time businesses and marketers keep attentive eyes on the ever-evolving circumstances and resume their business operations accordingly for the foreseeable future. 

We already notice a behavioral transformation, with people shunning not only work, but eateries, bricks and mortar stores, and other public spots where they might spend money. With potential buyers choosing to stay at home, online digital marketing may become any brand’s best defense against Coronavirus. 

How Should Marketers Respond?

With inestimable loss due to sudden lockdown and order cancellations at a massive level, companies are cutting huge costs. This makes room for digital marketing to take over traditional ones. It is because digital marketing is what seems to be the need of time; in terms of both affordability for companies and the right way to reach out to the potential audience. 

With little to no people traveling and hitting roads, billboards, and other types of off-screen advertisements will go in vain. As a response, brands can consider reducing any future pop-ups, events, or off-line ads. It is because of the obvious reasons that most people won’t be able to see it, since they all are inside their homes, and on the phone, probably using social media. 

Thus, social media and digital platforms are what marketers should most focus on. Brands should redo their marketing budgets and invest ‘in-person’ marketing dollars into digital marketing strategies. 

Get the Most out of Your Digital Marketing Efforts

Considering all that’s happened and will happen, your business must be quick to adapt and surmount any barriers. If you can reallocate your marketing budget, consider doing it in such a way that gets you ahead of your competitors. You can have this edge by implementing more and more digital tactics such as online webinars, going live or posting recorded video content, and written content that depicts your audience’s needs.

At the end of the day, any amount of time consumed in strategizing and optimizing your digital marketing scheme will be fruitful. The overall outcome you are to harvest will far outlast the deadly virus.

Must Read : About Learn Digital Marketing

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How to Launch a Successful Marketing Campaign for eCommerce Business

Digital Marketing
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Without adequate marketing, eCommerce business websites can’t drive enough visitors to their websites. Therefore, the only way to drive a flood of visitors to your website at the time of launching your eCommerce website is to start a successful marketing campaign. To start a successful marketing campaign means that you should conduct enough research before launching your marketing campaign. After launching a successful marketing campaign, you should have full control over your marketing campaign. Here, we will discuss some essential tips to launch a successful marketing campaign for your eCommerce business.

Optimize The Ecommerce Funnel:

The eCommerce marketing funnel is divided into three parts. These three parts are top, middle and bottom. Top strategy of the funnel eCommerce marketing means that you will have to introduce your brand before the new audiences. While introducing your brand before the new audiences, you should leave a fantastic first impression on the minds of the targeted audience. Middle strategy of the funnel eCommerce marketing means that you will have to groom your followers. For this reason, you can use lots of strategies. Some essential strategies to groom your followers are email marketing, PPC and SEO etc. These strategies are helpful to you to make the final purchasing decision. At last, there comes bottom of the eCommerce marketing strategy. In this strategy, you will have to convert your fans into the customers. As a result, you will have to focus on the personalized experience of the visitors.

E-Commerce Marketing Decisions:

According to experts, if you want to maximize your yearly revenue, you should try to promote your products at least for one week in a month. You should try to prepare this schedule in advance. In this schedule, you should mention all the promotions of your business. By following this schedule, you should also try to make some changings in your website and marketing channels. Moreover, you can also promote your products on your website. The best way to promote your products on your business website is to add banner and slider images. Some essential ideas to promote your products are 20% off over order of $100, 10% off over order of $50 and much more. You should also provide some specific discount offers to the customers at some specific days like Cyber Monday, Valentine Day and Black Friday etc. While making these eCommerce marketing strategies, you can also boost up your revenue by using some essential marketing strategies like SEO, PPC and social media.

Social Media eCommerce Marketing Strategies:

More than 84% of shoppers in the US are asking that the social media presence of your eCommerce business is vital. In the first step, we have discussed the organic social media posts but along with organic social media posts, we can’t deny the importance of the paid social media marketing. As we know that Facebook is the largest social media platform. Therefore, for advertising, we can use Facebook. First of all, we can advertise our business by using Facebook prospecting ads. More than 30% of your fans can’t see organic posts of your business website. If you run prospecting ads on Facebook, your posts will be visible to all the fans. Secondly, there come Facebook retargeting ads. These Facebook retargeting ads are helpful to you to recapture the interest of the users. The third type is known as Facebook dynamic product ads. With the help of Facebook Dynamic Product ads, you can get the extra push to the sales of your products.

Search Engine Optimization for Your Ecommerce Store:

It is a fact that most of the people try to buy the products by searching these products on the search engines. Therefore, search engine optimization is also known as the best strategy to promote your products and services. By using search engine optimization, you can easily rank your products and content for services like coursework writing services on the search engines. The process of SEO optimization starts with keyword research. For this reason, you should try to find out the long tail and high search volume keywords. Some essential tips to optimize the SEO of your eCommerce products are to add rich product descriptions, to add alt tags in the images, to add keywords in the headers and alt tags, to add proper descriptions and to properly structure the URL.

Create A Content Strategy:

To promote your products, you will have to share content. The focus of the content should be on specific keywords. Moreover, with the help of content marketing, you should also try to cater your SEO strategy and you should also try to improve the value of your brand. To create a content strategy means that you should focus on the on-page SEO strategy. By doing on-page SEO strategy, you can easily establish your website as a helpful figure for the customers. After creating content, you should also try to share this content on different channels. Its reason is that that when you share this content on different channels, you can drive millions of viewers to your website. While creating a content marketing strategy, you should also try to establish a distributing system for it.

Plan Email Marketing Strategy:

The businessmen have been using email marketing strategy to promote the products for forty years. Its reason is that it is the best strategy to reach specific audiences. With the help of email marketing, you can’t only communicate with the customers but you can also engage with your customers. The main goal of the email marketing strategy is to increase the conversion rate and to provide some sort of value to the customers. You should divide your email marketing plan into two parts. First, you should try to send monthly and weekly newsletters to the customers. These monthly and weekly newsletters will be helpful for an eCommerce website to engage their customers. Secondly, you can run a drip campaign with the help of email marketing. A drip campaign is a series of emails that you will have to send to the customers. The main aim of a drip campaign is to persuade the audience members to purchase the products.