Category: 💹 Marketing

Posted on

The Ultimate Guide to Choosing Online Marketing Company

Are you looking for a reliable and top-quality digital agency? If so, you’re in luck because this list of the best digital marketing agency in Gurgaon has got you covered. These firms offer a wide range of services, from website design and development to online marketing and SEO. They also have a wealth of experience, which means that they’ll be able to help your business achieve its goals quickly and efficiently. So what are you waiting for? Give these agencies a try!

Web chutney

  •       Web chutney has worked with some of India’s most prestigious companies. For their clients, they’ve created award-winning campaigns that have helped them build and maintain relationships with their target audiences.
  •       Online advertising, website design, mobile marketing, SEO, analytics, application development, and social media are some of the services they offer.

Pin storm

  •       It was founded in 2004 and is now one of the world’s largest digital advertising organizations.
  •       They provide services like website design, mobile-friendliness, advertising, search optimization, Facebook campaigns, Twitter updates, etc.

WatConsult

  •       WATConsult is a full-service digital agency that provides services ranging from establishing a brand through digital channels by increasing brand awareness and generating business leads and sales for a brand.
  •       Digital marketing, social media marketing, search marketing, mobile marketing, digital analytics, and digital video promotion are some of the services that they offer.

Intellemo

  •       The comprehensive model is designed to meet the needs of developing start-ups, small businesses, and newly formed businesses all over the world. Their service rates are very reasonable. They believe in providing quality.

Gozoop

  •       Gozoop, a worldwide known Digital Marketing Agency, was founded in 2010 to humanize your business by enhancing your online reputation.
  •       Online PR, Mobile Marketing, Web Businesses, and Social Media Marketing are all examples of integrated digital campaigns.

EveryMedia

  •       It is a full-service digital and mobile marketing firm that specializes in providing strategies with an emphasis on films and brands. They are innovators in the fields of design, development, and technology.
  •       Digital Rights Management, Content Monetization, Online Public Relations, SEO, SEM, Social Media, Website Development, and a variety of other services are available.

Social Wavelength

  •       Social Wavelength is a Social First Digital Agency that has assisted some of the world’s most well-known brands and businesses in embracing social and digital platforms.
  •       Digital Strategy, Social Media Communications, Social Media Listening, Media Buying, Content, and Analytics are some of the services that they offer.

Phonethics

  •       Phonethics was founded in 2006 and specializes in blending a creative and analytical mindset with multinational resources in the process of Digital Marketing.
  •       Search marketing, social media marketing, customer relationship management, content marketing, mobile marketing, and web and app development are some of the services that they offer.

Blogworks

  •       It helps companies and organizations all over the world engage stakeholders in dialogues to share, gain insights, form communities, and co-create services that have a positive influence on their bottom line.
  •       Content syndication, brand storytelling, design, website, and mobile development, media planning, and buying, and more services are available.

Adsyndicate

  •       With over 25 years of expertise and offices in 12 cities throughout India, Adsyndicate is India’s foremost and independent 360-degree communication agency.
  •       They are a full-service digital agency that specializes in creative and unique solutions. Digital Marketing, Advertising, Films, Events, BTL, Print, and Design Services are some of the services that they offer.

Final Words

Digital marketing has become one of the most important aspects of any business, and with the right agency on your side, you can skyrocket your visibility and reach with ease. We have compiled a list of the best digital marketing agencies in India that can help you with all your marketing needs, from website design and development to social media strategy and marketing automation. Take a look at Top 10 Company and see which one fits your business best!

 

Posted on

What Are the Perks of Video Marketing for Your Small Business?

Video marketing

 

Starting a small business can be tricky, the first and foremost it’s obvious that only a small budget is applied. To expect your business to go well with no fantastic amount to promote, is like fishing without any baits… and hooks. It is then common for small business owners struggling their first few years to close the sales, let alone having fast ROI. Sadly, it’s also not foreign when most businesses don’t last their critical 5 years.

 

However, in recent years video marketing is introduced to help small business owners elevate their sales with a tight budget in a light-hearted way. 

 

Video marketing, in a simple definition, is an engaging type of marketing that relies on interactive videos to promote a brand and products or services of a company. It comes in many types like product-demo, testimonials, explainer video, tutorials, and many more that involve the company’s attribute to get more exposure. 

 

Unlike other marketing strategy tools, video marketing is now at its peak not only for regenerating more sales, but also having its advantage in this internet era. Like, obviously. People spend almost 4 hours a day scrolling at something in their phone, watching something viral on social media; and while they are at it – marketers see this situation as a chance to introduce their brand and it works!

So, now after getting to know how advantageous video marketing is, let’s check out the perks of video marketing for your small business.

 

1. Raising Brand Awareness

Suppose you are a small business owner who is just starting, how do people know your presence or that your business exists? Technically you will do a hella promotion to introduce your business like having an exceptional grand opening to the extent of giving an 80% discounted price for 3 days.

Well, it is not wrong – never be. But, what if people stop coming after 3 days? I know, you will take whatever it is to put your sign high “HEY, WE ARE YOUR LOCAL SHOEMAKER – WE ARE HERE!” to keep your business running.

 In this case, video marketing will do its job to help your business stay on board and give you more exposure across places. Remember how the internet works nowadays? Get your story crafted in a scandalous (positively) video – and boom! Your chance of getting viral is now in your hand.

  

2. Building a Strong Connection With Customers

Going viral or getting million views is not the only aim you have from video marketing.. It is also about maintaining a connection with customers, because oh, well – when something enormous goes viral means something hazardous can be too.   

In 2017, Pepsi & Kendall Jenner went viral for its controversial ads where it mimicked protests that were vaguely similar to the Black Lives Matter movements. It went downhill just the moment the 2-minute campaign was released. It was a big loss for big companies like Pepsi that an estimated $100 million was budgeted for this campaign.

Like 2-sided knives, if you do well with your video marketing campaign, a strong follower of your brand is actually imaginable. For instance, you can introduce testimonial videos of your product or have a partnership with a strong community in your area, this way people will perceive your brand as the option for their needs.

 

3. Driving More Traffic to the Website

There’s another not-so-tricky way to get your web traffic high: put a video in your pages. You know, Google loves it when you have interesting pages with related images and videos instead of a bulky text. It won’t bore your readers in the first place, and make them stay longer on your website which is great.

The longer duration your visitors stay on your website, the more Google loves your website – and most likely gives you a good ranking on the search engine. But, how does it have to do with video marketing?

 

Remember when it went viral? The more people view your video, the more curious they are, and subsequently, searching for your website is their very first instinct to do – like, what’s all of these about? What is this company or product?

 

They’re curious and want to know more about you. 

And your website, aside from social media accounts, is the only place to collect the information. As a result? More high-quality and organic traffic!

 

4. Increase Sales

As you may guess, I write this in order: increasing brand awareness, building customer relationships, driving web traffic, and lastly the thing you expect the most is to increase more sales. Yes, video marketing can do these for you albeit not in a direct way.

It merely goes like this: every video marketing has a Call to Action (CTA), a simple way to ask viewers what to do next, included usually at the end of the video. Successful video marketing can lead to a higher conversion rate that results in more sales.

CTA is very important, it intrigues people to take action, to visit the website for example. If video marketing can convey the message and build an emotional relationship with viewers, it is more likely they share the message with a broader audience. 

It’s because they feel represented or the product can solve their problems. These viewers will remember their closest ones who share the same problems and values to ‘try out’ this product. And this is the way how a single video marketing can boost your deals.

 

Conclusion: Your Turn!

Video marketing has been widely popular since ages, as it includes visual and sound to deliver its message – added with today’s technology, it goes beyond platforms and places. Your chance of getting recognized for your small business is very high if you opt to use this tool. 

Also, video marketing isn’t exclusively for big companies with a big budget. Even if you’re a small business owner with a shoestring budget, you can still steal the show with compelling video marketing campaigns. 

This type of marketing strategy has many types of video that you can use to represent your small business. Understanding company value to a greater audience is a must check before onboarding on one. Although a big investment in your video marketing is a good start, it won’t guarantee you a massive result. Instead, try to invest more in your value and how it brings solutions to the audience you approach.

 It may start with something little, such as a little brand recognition to get a low conversion rate, you can slowly build steady audiences and get their trust. And if you finally understand how video marketing works, then it is your time to be the talk of the town and get more sales!

 

 Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: https://www.linkedin.com/in/andreoentoro/

Posted on

How to Make Your Own Sanitizer

Due to the spread of viruses the use of sanitizer is increasing day by day. Health has become the first priority for each and every one. Washing your hands with soap and water after touching any surface, doors, tables in public places is necessary for everyone.

You should avoid touching such surfaces but if you have to touch it or use something then after that immediately wash your hands. Cleaning your hands with sanitizer is far more better than using soap and water,as it kills germs more rapidly compared to soap.

Why Sanitizer is Better than Soap and Water

It’s not that soap and water does not clean hands properly, it’s just about the time and consuming it. Cleaning hands with soap and water has always been a good habit. Before using sanitizers soaps were used and till now it is used.

Sanitizer is just an exception on behalf of soap. But it has many more plus points as compared to soap and water. Due to some powerful ingredients sanitizers have the ability to kill more percentage of germs. A sanitizer should contain at least 60 percent of alcohol to fight germs and bacteria.

Doctors and experts advise you to use hand sanitizers in extreme situations when washing hands is not possible. A small drop of it is enough to kill bacteria that are found on your hands, rub it gently on your hands until it completely vanishes.      

How to Use Sanitizer

It is not a big deal to use sanitizer. It can be used by anyone and at any time. It is not harmful therefore kids can also use it. Take a drop of sanitizer and rub it with both of your hands until the gel gets evaporated. Rub it properly between the fingers and both of your palms.

Use it before touching anything at a public place, hospital, malls or areas which have traffic. Using it five to six times a day can decrease 40 percent chances of getting infected by germs and bacteria.

Making your own Sanitizer

You can make your own sanitizer at home with very few ingredients. It consumes less time in making a sanitizer.

In case you cannot get it at any medical store or pharmacy then you can make it on your own. But if you are making it at home then the most important thing to keep in mind is the quantity of each and every ingredient. Make it and use it whenever and wherever you need.

Ingredients:

Here are some of the main ingredients that are used to make sanitizer at home.

  • An empty bottle to fill the sanitizer.
  • A funnel
  • Spoon and Bowl
  • Gloves, so that you can prevent contamination of the product
  • 2/3 cup ethanol or rubbing alcohol
  • 8 to 10 drops of essential oil
  • 1/3 cup pure aloe vera gel

Directions to make sanitizer:

  • Make sure that the table or surface which you are going to use is properly cleaned.
  • Take the clean bowl and spoon and add all the ingredients with proper measurement. If you are adding the essential oil then add one drop at a time and mix it well after that add another drop and mix well. Add 8 to 10 drops and mix everything well.
  • After mixing everything take your empty bottle and clean it properly. After cleaning the bottle take the funnel and carefully add your homemade sanitizer into it.
  • Close the bottle and store it well in a cool place. Make sure that your bottle is airtight and keeping it in a squirt bottle will be more good as it will provide you the proper amount of gel.
  • Your sanitizer is ready to use. You can take it anywhere and use it at any time.    
Effectiveness of sanitizers:

There are many advantages of hand sanitizer. It is very effective and easy to use.

Keeping in mind the high spread of diseases and viruses the use of sanitizer has immensely increased.

Everyone keeps a small bottle of hand sanitizer in their bag or car when travelling or going outside. It is used before and after touching the surfaces that are continuously used by so many people.

A drop of this gel is as powerful as washing your hands with soap and water to kill infectious germs and bacteria.

There are higher chances of getting infected in public places and workplaces, so washing hands there is not possible every time and to decrease the chances of spread sanitizer can be used.

The doors, tables and other official instruments are used hundreds of times in a day by so many people and you never know who is infected.

Therefore it is said that precaution is always better than cure. Keep yourself safe so that you do not get any infection.        

According to the Centers for Disease Control and Prevention (CDC) it is recommended to use alcohol based hand sanitizer that consists of at least 60 percent alcohol.

Alcohol prevents the spread of germs and bacteria as it has the ability to kill more number of microbes on your hands.

It is recommended to keep hand sanitizer in your bag while travelling as sometimes you do not get water and soap then you can use it.

Sanitizers are to be used only in emergency, other than it the best way to get rid of germs is to wash your hands with soap and water at least till 20 seconds.    

If it is difficult to find hand sanitizer at medical stores then you can make your own one by the method shown above. You can also add any fragrance if you want.

Conclusion:

Making alcohol at home is not an easy task. You should make it when you have enough expertise and knowledge of ingredients that are to be used in it.

Use it when it’s very urgent and keep it away from the reach of children as sometimes it can be allergic for kids so it is advised to keep it away from children. If you can’t make your sanitize then you can buy a hand sanitizer dispenser which can save your problem.

Posted on

6 Tips to Help You Promote Your School

Even though a school is doing all right, only a small proportion of individuals in a community might hear about all this. Slowly, teachers and administrators come to accept that schools, too, need marketing and public interactions.

Even though it is essential to resist the concept of some sort of marketing campaign, this is still an abstraction and a product of much misunderstanding. The top ten easy steps will help you have the marketing campaigns of your school to Increase Admissions :

1. Create a Positive First Impression. What do guests see the first time they walk via your school campus? Seeing clean grounds, discovering enough signboards to make their way around the school, or finding helpful front office personnel? When people call for investigations, what kind of text do they notice, or are they getting the prompt, respectful help that they expect to get?

2. Help parents make Decisions about Education. Review which processes you see in the area to create positive relationships with family who decide where else to send their kids to school. Is there still a way to make that process better?

 3. Collaborate with other Schools. Think of ways you can work with the other students to enhance events in your community. You might be able to work together to sent exciting articles to the local paper. You might write articles about breakthroughs in proper society, the significance of early learning computer programming, or even the importance of completing school in a knowledge-intensive era.

 4. Publicise Your Star Students. A few schools have students who do extraordinarily well in academics, sports, and art. This will encourage people in the area to start thinking about sending their kids to your school whilst mentioning the others in school publications and at local community activities. Star students do look excellent at a school.

5. Befriend the media. Because your local paper is likely looking for better stories, you might be able to keep them up to date on school functions, inter-school athletics, new staff, and excellent strength. Tip a newspaper authors a week or two early on happenings so they can have sent a journalist to cover it. 

6. Digital Marketing (Google & Facebook). Parents would be researching each school website and online reputation before considering sending one child to it.

Posted on

Importance of Digital Marketing During Covid 19

As this deadly pandemic, Coronavirus seems to be not leaving us any time soon, making its way across the globe; the whole planet is on high-alert. All the world’s biggest mighties seem so helpless and scrambling to deal with this novel Covd19. 

This crisis makes us choose from our priorities, which is either economy or human safety. Of course, without any second thought, all the countries have responded similarly, choosing human lives and safety as their topmost priority. This led many governments to encourage the public to avoid large gatherings and try putting a cease to contagion. 

The latest article in the New York Times said that a critical concern is; as the virus persists in marching upon many dead bodies across Europe and the US, consumers will stay home. 

But, the point in question is, till when? How long can we put businesses aside and keep that “We’re Closed” board hanging? There comes a time when we all will be out of cash and need to mint some money to keep the human lives going. 

So, if the virus is rigid enough not to go anywhere this easy, we have to embrace this situation and adapt to the changes it brings. It is high time businesses and marketers keep attentive eyes on the ever-evolving circumstances and resume their business operations accordingly for the foreseeable future. 

We already notice a behavioral transformation, with people shunning not only work, but eateries, bricks and mortar stores, and other public spots where they might spend money. With potential buyers choosing to stay at home, online digital marketing may become any brand’s best defense against Coronavirus. 

How Should Marketers Respond?

With inestimable loss due to sudden lockdown and order cancellations at a massive level, companies are cutting huge costs. This makes room for digital marketing to take over traditional ones. It is because digital marketing is what seems to be the need of time; in terms of both affordability for companies and the right way to reach out to the potential audience. 

With little to no people traveling and hitting roads, billboards, and other types of off-screen advertisements will go in vain. As a response, brands can consider reducing any future pop-ups, events, or off-line ads. It is because of the obvious reasons that most people won’t be able to see it, since they all are inside their homes, and on the phone, probably using social media. 

Thus, social media and digital platforms are what marketers should most focus on. Brands should redo their marketing budgets and invest ‘in-person’ marketing dollars into digital marketing strategies. 

Get the Most out of Your Digital Marketing Efforts

Considering all that’s happened and will happen, your business must be quick to adapt and surmount any barriers. If you can reallocate your marketing budget, consider doing it in such a way that gets you ahead of your competitors. You can have this edge by implementing more and more digital tactics such as online webinars, going live or posting recorded video content, and written content that depicts your audience’s needs.

At the end of the day, any amount of time consumed in strategizing and optimizing your digital marketing scheme will be fruitful. The overall outcome you are to harvest will far outlast the deadly virus.

Must Read : About Learn Digital Marketing