Ask these 22 questions before you choose an Online Marketing Agency ✅

online marketing agency

Are you going to hire a construction digital marketing agency for the first time? Or have you just had a bad experience with your previous agency? Not all marketing agencies deliver the same results. It is important that you choose a partner with the right experience, vision and working method. But how can you know this without working together first?

No worries, with this questionnaire you will quickly find out how much cheese the marketer / consultant has eaten for you from SEO, PPC, content, social media, web design and conversion optimization. If they give a good answer to the questions below, you know that you are working with a strong partner!



Your digital marketing agency needs to understand what you can give your target audience that they don’t get with your competitors.


Marketing agencies often explain how to get more traffic to your site, but they ultimately need to increase conversions and sales to recoup and return your investment. This requires insight into user experience but also the will to delve into your target group. Also ask which tools or processes they use to increase conversions. Commonly used tools are: Google Optimize, Optimizely, Hotjar, Unbounce and Instapage.


It’s helpful when the agency has experience with other clients in your industry, but it’s not necessarily a deal breaker if they don’t have it. Much more important is the question: what steps will they take to become an expert in your sector?


Ask who your default contact person (SPOC) is and how often you can contact them. Who will carry out the projects? What is their experience and background? How is documentation exchanged? And most importantly, how are time and budget monitored?


Will the agency provide a clear report every month? Is this done via email or on-site presentation?


Modern agencies let all their departments work together on the most important goals, without working in silos where information is sometimes lost. What is the collaboration between SEO experts and web developers, between content creators and social media marketers? Efficient agencies have efficient workflows that they have established thanks to years of experience.



Let the online marketing agency talk about their SEO method. Beware of agencies that use black hat techniques (such as buying links) or immediately promise to put your page first for keywords that are actually worthless.


The agency should always follow the official webmaster advice to help Google find, index and rank your site. These guidelines also help your site avoid sanctions.


Don’t expect an exact date to see results. This is very unpredictable. However, the agency must be able to provide a high-level time estimate to predict an initial positive impact on your organic traffic. Good SEO campaigns show average results after about 3 – 6 months to a year. However, this depends very much on your competition.

Content marketing


Any online agency that offers content marketing should be able to show examples of their writers’ best work. There are a lot of content creators, but few that really deliver results.

First look at their work and wonder if the quality is good enough for your target group. Do you have a young audience? Then don’t hire copywriters who write tutorials as if they substantiate their thesis. Rather choose someone who writes short, powerful and human texts.


You need to know clearly whether the online marketing agency plans to do the right amount of research about your company and industry to create relevant and quality content for your target audience. Beware of agencies that immediately start content without asking the necessary input from you.


Question behind the collaboration between content creators and SEO specialists. What process do they go through to create user-friendly and converting texts that are also quickly picked up by Google?


Find out if besides blog content, the agency also has experience with infographics, video, animations, email campaigns, eBooks, whitepapers, etc. An effective content strategy contains a mix of different types of content and media.


Do you want to remain top-of-mind with your audience? Then you should regularly post new content. BUT: quality beats quantity. Two interesting and useful articles or videos a week yield better results than five meaningless posts.

So watch out for a digital agency that promises to create tons of content every week. In particular, ask how they will guarantee the quality of that content.


Find out if the agency also publishes new content on your site by default. Depending on your CMS, the agency can charge extra hours to learn to work with this system.

If the agency does not provide publication, you must appoint an internal team member for this.

PPC (paid ads)


If the agency has a Google Partner Badge, it means they have Google Ads certified employees, have access to their own Google Agency Team and keep up to date with the latest AdWords innovations.


Your online marketing agency must provide clear and transparent reports that show how your paid advertisements perform in terms of traffic, conversion and turnover. The return on investment of your ad spend must always be clear. Therefore ask for a sample report and see if this is clear enough.


The Google search network is a good medium to reach people who are already actively searching for your products or services. But via social media you also reach that part of your target group that is in the market for your offer without them looking for it. Unfortunately, the organic reach on social media is getting smaller. This gives you no choice but to use paid advertisements. That is why you need a marketing agency with the right experience and know-how in Facebook, Instagram, Linkedin, Twitter and Pinterest advertising.

Social media


Usually you do not have to be present on every social network. It is up to your marketing agency to recommend which specific networks are most relevant to your target group and your goals. Watch out for a marketing agency that suggests using Instagram when your target audience is over 60 in the market for a new hip.


Does your company have different brands with different target groups? Is your target group very broad? Then it is best to use multiple social media to reach as many people as possible (with the right content). A good social media team has the right tools and processes to:

keep an overview of all your social media channels and their performance

communicate consistently and appropriately with your target audience across all your social channels to implement a clear strategy for each social media channel

to be alert to your competition and their social media strategy

Frequently used tools are Hootsuite, Buffer, Sproutsocial, Agorapulse, Loomly, etc. Does the agency use one of these tools? Good sign! Don’t they do that? Then let them justify this.


Your digital marketing agency should think about social media strategies relevant to your brand rather than just using tactics that have worked for other customers. Are you a company that rents compressors to industrialists? Then you may not need Instagram stories right away, but rather Youtube video tutorials aimed at buyers and site leaders.


Some agencies will report on likes by post, but this is a crappy metric (also known as a vanity metric). It’s nice to have, but it says nothing about the actual ROI of your social media efforts.

That is why an online marketing agency must report on KPIs such as clicks, traffic, conversions and turnover. They have to explain via numbers how content and social media help to grow your business in brand awareness, customer satisfaction and / or turnover.

8 Tips To Incorporate AV Affects On Exhibition Stand

Exhibition Stand

Your exhibition stand should be interesting and attractive so that it can grab the attention of trade show attendees. The best way to make your exhibition stand alluring is to incorporate different audiovisual effects. You can design colorful graphic displays for your exhibition stand so that you can convey the right information to your potential customers. 

Nowadays, colorful graphics are not enough to stand out during the show. You should implement some creative ideas along with attractive exhibition graphics to make your exhibition stand attractive. You can install a larger screen and play your brand videos, install good lighting fixtures, different audio and video effects.

Here, in this article, we are going to discuss various tips and tricks that will help to increase the chances of gaining success. 

1. Maintain Good Video Quality 

Your video should be attractive and professional as well. Some exhibitors who have tight budget prefer to make product videos at their home without taking the help of professionals. But, you should never do something like this. It could be disastrous and disappoint the trade show attendees. Your potential customers will not prefer to visit your booth. It is imperative to maintain good video quality. 

You should maintain good video quality so that you can leave a powerful impact on your targeted customers. It is better to play no video at all unless you have a premium quality of the video to play. You should take help of professionals who are ready to offer audio visual services.  

2. Be Mindful Of Music Volume 

Music can easily attract trade show attendees, even those who are standing away. But, you should keep in mind that the volume of the music should be controlled. Make sure that you don’t blast the trade show attendees with high volume. 

We recommend you that do not turn up the level of volume. High volume music can make people uncomfortable and scared as well.  The level of music should be pleasant to listen and it should not be overpowering at all. 

3. Avoid Too Bright Colors

For eye-catching graphic display, you should always choose optimum colors. The colors that are too intense or too bright do not form a good choice for your graphic display. It is imperative to choose those colors that are capable to create good effects. 

If you want to create a maximum visual effect with your exhibition graphic design, then you should choose the right level of lighting as well. You can create good effects by installing good lighting fixtures for optimum graphic display. 

4. Install Spotlight To Display Your Products 

You should install spotlight fixtures so that you can display your products efficiently. The product display plays an imperative role in achieving success. Therefore, it is recommended to make your products as visible as possible. 

If you have a large size product that is placed on the floor, then install a pendant light to highlight the product. On the other hand, if you have small size products that are placed on the shelves, then you can install strips lights to make them visible.  

5. Use Audio as Supplement Method 

You can convey your message through audio, but you should consider it as a supplemental method to deliver your message. You should integrate both and audio and visual effects to leave a good impression on your customers. In addition to this, your staff members should know how to talk with the booth attendees. The way your booth members talk with your targeted customers affects the conversion rate.  

6. Share Event Videos On Social Media 

You should create interesting videos of your booth visitors and upload them on different social media accounts. Also, you should capture beautiful images of trade booth visitors to upload them on your Facebook account, Instagram, and Twitter as well. This will help to bring more people to your exhibition stand. 

7. Install Separate Audio and Video Stations 

If you want to create an immersive experience of your booth visitors, then you should consider the installation of individual audio and video stations. You should incorporate a set of headphones with your tablet or iPad. 

The earphones help your booth visitor’s listen carefully. This is the best way to create an immersive experience of your potential customers. To install individual audio and video station, you should hire audio visual services for Exhibitions. 

8. Install Outdoor Booths Lights

Outdoor space of your exhibition stand should be welcoming, therefore, you should install good lighting fixtures. Usually, exhibitors who are participating in outdoor trade show skip lighting fixtures. But, there are some corners of your booth that are shrouded in shadow. Therefore, no matter whether your trade show venue is indoor or outdoor, you should not skip the installation of lighting fixtures. 

The Most Effective Method to Get Free Instagram Followers in 2020 👀


Regardless of the field in which you advance whether it is proficient or simply recreational, informal organizations, for example, Instagram Youtube Facebook Twitter have become basic stages to build up your crowd and increment your number of cleints you can significantly utilize these systems internet based life to build up your site by hauling joins inside portrayals or in your distributions. Instagram is an interpersonal organization that loans itself to the advancement of online business. Surely on account of an enormous number of photographs, you can feature your items. anyway dealing with your Instagram account is confused when you are beginning. it would be a disgrace to deny yourself of the life of the online networking coffers because consistently a huge number of uk individuals interface with it to see the most recent distributions of the individuals it follows Instagram is one of the biggest interpersonal organization on the planet and records for increasingly a billion clients, which makes it an absolute necessity in the business. anyway, the rivalry is savage on this interpersonal organization because numerous influencers they have been available for quite a while and who have built up a network that tails them day by day and that they go to each of their photographs permitting them to arrive at the highest point of the list items ordinary. confronted with Instagram accounts that as of now have a few thousand followers on Instagram, it’s difficult to contend, for that you should arm yourself with tolerance yet that won’t be sufficient you will require overall followers. you should be thinking about how is it conceivable to have Instagram followers for nothing? 

A few strategies to get Instagram followers for nothing 

the principal strategy to get more followers on Instagram and just post photographs and recordings. these distributions must be of top-notch at that point instigating your locale to follow your page to see your next productions and why not share them with their companions. 

the subsequent technique is to go to the pages of your rivals and follow their endorsers. Countless individuals who we follow on Instagram tail us consequently point this isn’t valid for everybody except it works in much of the time. This technique sets aside a long effort for genuinely low outcomes and expects you to withdraw from individuals you have recently followed so your proportion among membership and endorsers stays better than average. 

the third strategy is to urge your followers to post remarks and conclusions just underneath your photographs and recordings to show signs of improvement referencing in the Instagram calculation. the catchphrases in the remarks are critical to SEO. You can likewise demand likes and offers that will make your video substantially more alluring to new Internet clients who find it. Challenges can be sorted out to compensate your locale and not generally urge them to associate more with your profile. 

The fourth technique is to welcome individuals who tail you on informal organizations, for example, Youtube Facebook and Twitter to polo you on Instagram. you will get an amazingly qualified and steadfast network. 

These various strategies are extremely fascinating when you start on Instagram. anyway, they are tedious, which is the reason it is prudent to bit by bit go astray from them for significantly more beneficial techniques. A few locales are presently offering to buy qualified Instagram followers. 

Buy Instagram Follower in 2020 

buy Instagram followers and a moderately basic technique to get countless modest Instagram followers rapidly and absent a lot of trouble. she is utilized by many perceived brands, prestigious influencers, incredible big names yet additionally, organizations advancing their item through Instagram. numerous individuals needing to begin on Instagram buy Instagram followers UK to support their record and increase permeability. numerous destinations offer similar assistance however not all are equivalent most of the locales offer low quality followers at over the top costs. 

The best site to buy genuine Insta followers 

We offer quality administrations to help your Instagram account, we strikingly offer remark see enjoys yet also Instagram followers that will permit you to build your reputation on Instagram rapidly and in a 100% characteristic manner 

We offer amounts of followers adjusted to your necessities. We offer bundles running from 200 supporters of 100,000 followers. you will locate ‘the offer adjusted to your necessities point 

Security being our need we don’t owe you we should we will never approach you for a secret word since it isn’t essential for the cheek of Instagram devotee however just the connection of your vehicle on the off chance that you buy like or your record if you continue to the acquisition of followers point 

we offer a characteristic comma conveyance framework that is to state that the followers you will get won’t all show up simultaneously however normally so that Instagram can’t distinguish the expansion point we are the main site to offer this comma administration considerably more secure than getting every one of your followers immediately. 

Instagram and we are along these lines an informal organization or permitting you to effectively build up your image and improve in pictures with the Instagram people group. Instagram is over a billion clients and similarly, the same number of potential clients point anyway to sit tight for a limit of possibilities, you should offer quality substance. you can in this manner increment your number of supporters on account of 100 for 100 free strategies which will set aside you cash however which will require you a great deal of time and whose outcomes will stay exceptionally constrained. or, more than likely you can buy cheap Instagram followers which will permit you to extraordinarily pick up visibility and reputation on the stage, which is an intriguing lift when you start.

Best Digital Marketing Institute in Delhi NCR


🎓 डीएम गुरु को “द बेस्ट डिजिटल मार्केटिंग ट्रेनिंग इंस्टीट्यूट इन दिल्ली / एनसीआर” के रूप में सम्मानित किया गया।

डीएम गुरु, प्रमुख डिजिटल मार्केटिंग ट्रेनिंग इंस्टीट्यूट, को “द बेस्ट डिजिटल मार्केटिंग ट्रेनिंग इंस्टीट्यूट इन दिल्ली / NCR” के लिए इंडियन ब्रांड्स ऑफ द ईयर अवार्ड्स 2019 से सम्मानित किया गया है। यह पुरस्कार व्यावसायिक शिक्षा उद्योग और कार्यशाला प्रशिक्षण पाठ्यक्रम में मान्यता, उत्कृष्ट प्रदर्शन का प्रतीक है।

डीएम गुरु गुड़गांव के सर्वश्रेष्ठ प्रशिक्षण केंद्रों में से एक है, जो प्रैक्टिकल एक्सपोज़र की पेशकश करने के लिए उद्योग विशेषज्ञों के माध्यम से वास्तविक समय के प्रोजेक्ट्स के आधार पर एक उन्नत डिजिटल मार्केटिंग प्रशिक्षण पाठ्यक्रम प्रदान करता है। इस संगठन का मुख्य उद्देश्य सभी के लिए रोजगार का सृजन करना है। डिजिटल उद्योग में विशाल योगदान और कैरियर-उन्मुख शानदार विचारों के कारण, डीएम गुरु को एपीएस रिसर्च मीडिया द्वारा आयोजित इंडियन ब्रांड्स ऑफ द ईयर अवार्ड्स 2019 में “दिल्ली / एनसीआर में सर्वश्रेष्ठ डिजिटल मार्केटिंग प्रशिक्षण संस्थान” शीर्षक से सम्मानित किया गया है। यह अद्भुत पुरस्कार समारोह 29 सितंबर 2019 को शांग्री-ला – इरोस होटल, दिल्ली में सर्वश्रेष्ठ महिला बॉलीवुड सेलिब्रिटी “मंदिरा बेदी” और टीवी व्यक्तित्व “रणविजय सिंह” के सम्मान में आयोजित किया गया था।
इसके प्रशिक्षण मॉड्यूल और कार्यप्रणाली डीएम गुरु की अनूठी विशेषताएं हैं जिसने इसे एक पुरस्कार विजेता प्रशिक्षण केंद्र बनाया।

डीएम गुरु सुश्री शिल्पी गुप्ता और श्री सचिन गुप्ता का एक संयुक्त प्रयास है, दोनों डिजिटल मार्केटिंग में अपनी विशेषज्ञता रखते हैं। यह पुरस्कार डीएम गुरु के  संस्थापक- सुश्री शिल्पी गुप्ता और सह-संस्थापक – श्री सचिन गुप्ता द्वारा प्राप्त किया गया था। डीएम गुरु SEO Tech Experts  कंपनी का एक जन्म उपक्रम है जिसकी स्थापना 2009 में हुई थी। इसका श्रेय SEO Tech Experts के उद्योग विशेषज्ञ को जाता है जिन्होंने वन-टू-वन सत्र के माध्यम से पेशेवर प्रशिक्षण प्रदान करके केंद्र को सफल बनाया ताकि सभी को गुणवत्तापूर्ण शिक्षा मिल सके।

” यह भारतीय ब्रांड ऑफ द ईयर अवार्ड्स 2019 प्राप्त करने का एक बड़ा सम्मान रहा है। बिना सपोर्टिव टीम और शुभचिंतकों के कोई भी सफलता संभव नहीं है। मैं अपनी टीम में सभी का शुक्रगुजार हूं जिन्होंने प्रत्येक कदम को सफल बनाने के लिए बहुत प्रयास किए। हम 5 साल से अधिक समय से डीएम गुरु का संचालन कर रहे है और मार्केट ट्रेंड के अनुसार नियमित आधार पर प्रशिक्षण के तरीकों को बेहतर बनाने की पहल कर रहे हैं” – सुश्री शिल्पी गुप्ता, डीएम गुरु के संस्थापक कहती हैं।

श्री सचिन गुप्ता ने आगे कहा, “हमारा पाठ्यक्रम केवल प्रैक्टिकल मॉड्यूल पर आधारित है जो वास्तविक समय की SEO  अभ्यासो और उद्योग मानदंडों पर जोर देता है। हम गुणवत्ता में विश्वास करते हैं, मात्रा में नहीं। व्यक्तिगत कार्यशाला प्रशिक्षण प्रदान करने के लिए, हम बैच आकार को यथासंभव छोटा रखते हैं। नौकरी पाने के लिए, फ्रीलांसर के रूप में काम करने के लिए या अपने खुद के व्यवसाय को बढ़ावा देने के लिए कोई भी इस कोर्स में शामिल हो सकता है। हम बेहतर विचारों और अधिक उत्साह के साथ डिजिटल उद्योग की सेवा करना चाहते हैं।”

डीएम गुरु को एक पेशेवर डिजिटल मार्केटिंग ट्रेनिंग सेंटर के रूप में जाना जाता है, जिसमें SEO, SMO, Google ऐडवर्ड्स, ORM, संबद्ध विपणन, और बहुत कुछ शामिल है। प्रशिक्षुओं की प्रतिक्रिया और डिजिटल क्षेत्र में उनके कैरियर की वृद्धि डीएम गुरु की एकमात्र सफलता है जो इसे दिल्ली / एनसीआर में अन्य डिजिटल विपणन प्रशिक्षण संस्थान से अलग बनाती है। सब के बाद, प्रैक्टिस सभी को परिपूर्ण बनाती है इसलिए सीखना और अभ्यास करना जारी रखें | 

डीएम गुरु के बारे में-

डीएम गुरु SEO Tech Experts का एक प्रशिक्षण उपक्रम है जिसे सरकारी तौर पर  2015 में वेब और विपणन के इच्छुक लोगों को लाइव प्रोजेक्ट या कार्यशाला प्रशिक्षण प्रदान करने के लिए लॉन्च किया गया था ताकि उन्हें अपने डिजिटल मार्केटिंग कौशल को विकसित करने में मदद मिल सके। पाठ्यक्रम वर्डप्रेस वेबसाइट डिजाइनिंग, एसईओ (SEO), एसएमओ (SMO) , ओआरएम (ORM), पीपीसी (PPC) और अन्य वेब मॉड्यूल का संकलन करता है। कोई भी काम करने वाले पेशेवर, स्नातक, गृह-निर्माता, पेशेवर, उद्यमी, वास्तव में, हर कोई अपने सुविधाजनक के अनुसार इस पाठ्यक्रम में शामिल हो सकता है।

संपर्क विवरण:-
DM Guru: 130, 1st Floor, JMD Megapolis
Sohna Road, Gurgaon-122018 (HR) 

Is Link Building the Toughest Task for the SEO Team? Know Why it is so

Link Building Challenges

Expanding outreach is not an easy task and we are going to elaborate the things in brief.

SEO or Search Engine Optimization comprising On-page and Off-page optimization techniques. Off-Page Technique entirely depends on link building which is considered to be time-consuming. In the earlier, it was presumed to having more links, means higher the ranking. But Google has changed the definition of link building.  Here, the better the quality of the links means higher the links. Although, quantity and quality of the backlinks matters a lot for better search engine ranking.

Complexities have been rising and the results are slower than ever. High domain authority back links are required to generate better results. Link building is no more limited to social bookmarking or directory submission, content based article submission or blog writing is the key essentials to push the links up among searches. To meet the Google compliances, outreach team is expected to create the numerous back links as they were before. Here are some of the challenges meet by the SEO professionals while generating Top ranking through Link building:-

  1. Content Emulation: Content is the key factor to facilitate the link building.  More effective the content, more powerful will be the link building. Article and blogs are content based link building sources, so one need to compete with creating links. Although it is prescribed the rule to take only one link per article. Outreach team is asked to grab more and more links through putting more contents for which they need to invest much time and money. Sometimes, Content does not fit on the website contents which becomes no or less link worthy. As a result, it got rejected by the website holder. Getting approval of article is also one of the difficult factors ever coming in our ways. So one need to analysis the competitor’s strategy while inserting HTML code in any of the focusing keywords.
  1. Authority: This is the most important factor of link building as the scalability of any website will elaborate the exact quality of the particular link. People used to examine the page rank earlier, but Google has stopped the ranking system. Now while creating back links, more focus is given on judging the Domain Authority. Higher the domain authority, powerful will be the link. So outreach team will have to make a thorough research on finding out the relevant high DA website to manage and create backlinks subject to approval.
  1. Decreasing worth of Link Building Sources: Search engine used to bring new updates on regular basis to improve the performance and quality.  Even economy rules comprising increasing the prices of the products when demand increased to maintain the supply. Likewise, when the demand of particular link resource increase, the price increased of the worth decreased. Press release was taken as the optimum source of creating links while spreading duplicate contents via numerous online news sites, now the authority has been reduced. Infographics was the source of attraction and so for the higher audience, now it has oversaturated the market so it is given less potential unless the quality is top notch.
  1. Cost and Time factor: Building quality backlinks takes lots of time as one need to spend a time to make research, to write content, putting the contents, getting approval, and so on. Likewise, it can be costly due to buying links from the outsourcing firm, getting write contents from freelancers and much more. Even if, we invest the hard money and time, it is impossible to judge the ROI and to calculate the profitability.
  1. Finding Appropriate Sources: when it comes to enhancing the brand, one need to find the right resources which can popularise the company and its services. Outreach team must publish the contents which are showcasing the services yet not seems like advertising. So niche publishers need to find the sources which have trust, credibility, higher visibility factors.
  1. Slow & Steady Wins the Race: Website engaged in getting more links in fewer time tends to be in a penalty as per the Google algorithms so slow and steady links will be long lasting as they will be based on the research. Buying software based links may be cheaper in terms of less time consuming, yet crossing the links limit will throw back your website out of the searches.
  1. Facing frequent Disapproval:Commenting on blogs but your comment is under moderation”. “Article submitted yet showing under review”. “The blog is published on guest posting sites yet no link is being connected with the website”. People are facing such kind of failures while creating backlinks.
  1. No traffic Over Directories: Directories are just meant for getting back links as no traffic can be seen over there. As the time passes, these directories get shut due to irrelevant data. So links automatically reduced.
  1. Less Payment or No Payment: Blogs are the reliable source of getting backlinks as no hardcore content is required. but now a days, bloggers are backing off due to less payment. Website holders are not able to pay the bloggers for guest posts. In fact, many of the blogging sites are not able to earn through ads. Outreach team has been facing difficulty to find the relevant blog sites to meet the link criteria.
  1. Contradiction: people usually run behind getting back links but always refuse to offer back links to another. It creates conflicts. Rather people must have the mutual understanding on exchanging the back links. Our research found that links are placed for some time, later on, it is removed. So it is a challenging to keep a tracking over the back links.
  1. Spammer’s Enrolment: spammers are performing black hat to spoil the SEO image or to say, get instant results. This black hat strategy has created nuisance among ethical SEO person and mistrust among the internet population regarding link building.

Link building was presumed to be the easiest job in SEO in the earlier times, nowadays, it becomes the most boring and time-consuming activity with less result oriented that everyone runs back from link building. Outreach team has to face the challenges, and it is common for everyone.