Importance of Digital Marketing During Covid 19

As this deadly pandemic, Coronavirus seems to be not leaving us any time soon, making its way across the globe; the whole planet is on high-alert. All the world’s biggest mighties seem so helpless and scrambling to deal with this novel Covd19. 

This crisis makes us choose from our priorities, which is either economy or human safety. Of course, without any second thought, all the countries have responded similarly, choosing human lives and safety as their topmost priority. This led many governments to encourage the public to avoid large gatherings and try putting a cease to contagion. 

The latest article in the New York Times said that a critical concern is; as the virus persists in marching upon many dead bodies across Europe and the US, consumers will stay home. 

But, the point in question is, till when? How long can we put businesses aside and keep that “We’re Closed” board hanging? There comes a time when we all will be out of cash and need to mint some money to keep the human lives going. 

So, if the virus is rigid enough not to go anywhere this easy, we have to embrace this situation and adapt to the changes it brings. It is high time businesses and marketers keep attentive eyes on the ever-evolving circumstances and resume their business operations accordingly for the foreseeable future. 

We already notice a behavioral transformation, with people shunning not only work, but eateries, bricks and mortar stores, and other public spots where they might spend money. With potential buyers choosing to stay at home, online digital marketing may become any brand’s best defense against Coronavirus. 

How Should Marketers Respond?

With inestimable loss due to sudden lockdown and order cancellations at a massive level, companies are cutting huge costs. This makes room for digital marketing to take over traditional ones. It is because digital marketing is what seems to be the need of time; in terms of both affordability for companies and the right way to reach out to the potential audience. 

With little to no people traveling and hitting roads, billboards, and other types of off-screen advertisements will go in vain. As a response, brands can consider reducing any future pop-ups, events, or off-line ads. It is because of the obvious reasons that most people won’t be able to see it, since they all are inside their homes, and on the phone, probably using social media. 

Thus, social media and digital platforms are what marketers should most focus on. Brands should redo their marketing budgets and invest ‘in-person’ marketing dollars into digital marketing strategies. 

Get the Most out of Your Digital Marketing Efforts

Considering all that’s happened and will happen, your business must be quick to adapt and surmount any barriers. If you can reallocate your marketing budget, consider doing it in such a way that gets you ahead of your competitors. You can have this edge by implementing more and more digital tactics such as online webinars, going live or posting recorded video content, and written content that depicts your audience’s needs.

At the end of the day, any amount of time consumed in strategizing and optimizing your digital marketing scheme will be fruitful. The overall outcome you are to harvest will far outlast the deadly virus.

Must Read : About Learn Digital Marketing

3 Best Practices in Field Service Management for Security Integrators during the Coronavirus Outbreak

Great field service management procedures can be the difference between barely keeping on top of the business operations, expanding benefits, and beating the competition. 

Building a more productive procedure requires some time and effort, but it is well worth the investment. This new article, “3 Best Practices in Field Service Management for Security Integrators,” offers tips on how to  

Improve the workflow

Meet customer expectations

Make better decisions in the field

The number of field service providers operating predictively will double by 2025 

Technologies Corporations are trendsetters at the edge of the enterprise with solutions and partners that empower organizations to gain a performance edge. Study findings reveal field service organizations in the telecommunications and technology businesses worldwide will expand the use of mobile technologies to enhance and transform workflows in the field. 

To engage front-line workers at the edge of the business to become more productive, increase their job satisfaction, and at last improve client service, field service co-ops are expanding their investments in mobile phones. Today, just 28 percent of organizations equip more than half of their field teams with mobile technologies. Respondent’s project will grow to 44 percent by 2025.

Customer communication and connection during COVID-19

Customer operations are being significantly impacted in this time of crisis. A few customers are ramping down their operations even with current restrictions while others are forced to increase. Service leaders must connect with their customers to understand the impact of the environment on their present operations and their expectations around service support. Are planned maintenance visits essential? What are the best times for access to critical help equipment? These are only a portion of the relevant questions that should be asked. Moreover, it’s key that service leaders proactively communicate with their customers about resource requirements, personnel limitations, and overall service limits. This dialog will enable both parties to build up a mutual plan to guarantee that service needs are fulfilled without compromising health, security, and business operations.

Encourage Employees’ Sick Leave for Field Service Professionals to Stay Germ-Free 

In case you’re a business, your workers must be aware of the significance of taking a day off if they feel unwell. Governments and organizations worldwide are urging employees to stay at home if they start to feel even mild symptoms, to stem the spread of the virus. Though having workers off sick is tough for business, it is fundamental at this difficult time to value the health of yourself, your workers, and others around you above all else. 

Likewise, when taking on employments, it’s important to be careful and logical. If you walk into a client’s home and they appear to be unwell, it might be smarter to decline the work than take any risks. 

This advice should be followed not just now but throughout the year – especially during the flu season. When the virus inevitably dies down, one silver lining of the whole might be that we are more aware of our own cleanliness and place more prominent care on our health. Up to that point, it is important to protect yourself, make difficult however practical decisions and, above all else, wash your hands.

Corona, A Wakeup Call for the Mankind

Those who are reading this would agree with me that 2020 has not been welcoming for us. This time the whole world is in agonizing grips of Corona fear. The countries are in the state of lockdown. The social life is becoming next to nothing. The wheel of the global economy has been jammed. The people are considering for isolating and self-quarantining themselves. All the festivities of human life are canceled. Even the most God-fearing ones are unable to sight their holy sites. Nothing is working these days. The entire world seems to tumble down

Corona-An Ordeal or God’s Wrath

Is it an ordeal or God’s wrath on mankind? I asked myself when I got my Umrah trip got canceled. It was going to be my very first spiritual experience. So I went to book cheap Umrah Packages Online with Flights. But I was utterly shattered after coming to know that I cannot go to seek spiritual showers to remove my sins. 

corona fight with whole world

The Holiest Kaaba a Place where Prayers Never Stop

The Kingdom of Saudi Arabia owns the most beautiful and the holiest place of this entire earth. This place is none other than the grand Black Square of Holy Kaaba where millions of Muslims fulfill their desire to sight the Divine spell of the place. It is the place where the holy circulation called Tawaf never stops.  

But now you can see this circulation got stopped. It is closed for the prayers due to the horrific spike of a threatening disease Corona. 

Corona Beyond a Mere Disease

Although Corona is a disease, a viral epidemic, and global trouble. But don’t you think it’s beyond a disease? For me it is. The cancelation of my religious pilgrimage is like the stop of Divine Call from Allah (SWT) who is my one and only God Almighty. 

The Human mind is spilling lots of speculations to seek answers to lots of puzzling questions like Why it is started? Why it is spreading? When will It end…? 

Lessons I Learnt from Corona 

For me, it’s a matter more than a mere disease. This is not a pandemic but a wave with lots of lessons for Mankind. So it’s a request to ponder on and understand it. 

None Strongest than God Almighty

I had never thought that in my life I would ever see the so-called superpowers tumbling down just because of a tiniest unseen creature. I have always wondered how these self-claimed superpowers and emerging countries like China, America, and Italy have to bend on their knees before this minute unseen germ. 

coronavirus latest image

Now these superpowers are unable to get free from this terrible trap of the tiniest invisible creature. I realized that neither sin, nor Satan, nor sickness, nor sabotage can tell when this pandemic is going to end. There is only omniscient being who is all knower and all-powerful who knows how and when it will end up completely.

Mankind doesn’t guarantee Right of Brutal Animal Killing 

Be mindful that Divine Justice is bound to happen. No matter how powerful a man is. In the ecstasy of power, the man doesn’t hesitate to inflict extreme pain on those who are powerless or weaker. It is not denied that Man is the Crown of the Creation. But think who has given him the right to inflict pain or kill the other silent creatures of Allah (SWT). 
I was alarmed to see a Facebook video where the brutal killings of innocent animals going on and on. It was a painful show of human barbarity. I see could see the small rates running with the pain caused by the burning fire flames. I could see mankind consuming the half breathing innocent animals. 

It’s more surprising to know how the origin of this killer virus coincides with this present situation. As this virus is transmitted from animals to human beings. You can see how nature is revengeful of the barbaric deeds of mankind himself. How the horrific impacts of our absurd deeds return to us? 

The Futility of Mankind

This human helplessness in the wake of the Corona epidemic proves the futility of mankind in this universe.  This continuous destruction of human life imparts the moral lesson that “pride hath a terrible fall” 

It is thought-provoking that this virus originated from one of the powerful and emerging superpowers China and found its way to Europe. It is a point to ponder how this tiniest virus has engulfed the mighty human lives.

These superpowers failed to root out this invisible creature from their bodies. 

fighting with coronavirus

Epidemics as a Wrath for Sinful Nations

Whether you read Quran or Bible, you would know that Allah (SWT) or God Almighty has sent down the diseases and epidemics to show this wrath on those who intently rejected him. These were the people who deliberately deviated from his ultimate path. 

So indeed, this makes sense in today’s time. But I feel that our situation is even worse than the previous sinful nations. Because we are not only deviated from God’s path but forgotten it altogether. 

This is what I feel when I see the mosques (including the two Holiest Mosques of Muslim Holy cities), churches and other worshipping places all over the world getting closed for mankind. I have never seen the places of God being empty for mankind. 

Coronavirus has made me realize how going against Allah(SWT)/ God’s orders bring troubles for us.  God directs mankind particularly women to cover their bodies. But the Western world was banning Muslim women to wear Hijab or Naqab (covering). 

Now, this Corona infected world is putting on the face mask and covering their bodies to save themselves from this agonizing ordeal.

It is also said that the Chinese authorities were really and repressive against the followers of Christ and Islam. However, God knows better about this. But be very mindful that anyone who fights against God’s commandments ultimately pays for his sins 

Corona infected world is putting on the face mask

Epidemic-A Reminder to Repent on our Sins 

I believe that diseases, disasters, epidemics, pandemic, floods, etc. are the Divine reminder or the wakeup call for us to repent on our sins. This tough time of ordeals allows us to seek forgiveness for our sins. 

So in this challenging time, pray to Allah (SWT) to curb this killer Corona disease and shower his mercy on his followers. 

Epidemic-A Way to Strengthen your Trust in Allah (SWT)

Every epidemic, natural disaster or suffering brings out the helplessness of the human mind against them. Your sufferings and troubles make you realize that nothing can control or eliminate anything unfavorable except your sole God Almighty. 

I am proud to tell you that the precautionary measures against this pandemic have strengthened my ultimate belief in my beloved religion Islam. Because these precautionary measures are exactly per the everyday practice of Islamic hygienic principles. 

The researchers have directed us to wash our hands, nose, and mouth to save ourselves from this prevailing Corona. They have said to keep our bodies and homes neat and clean. 

This is what we Muslims do in our everyday life. 

Death an Ultimate Reality

Indeed, we belong to Allah, and to Him, We have to return (Al-Quran). The deaths from Corona remind me about Death which is an ultimate reality. You have to return to him at last. Corona for me is the reminder to seek Allah’s mercy from the toughness of death. 

In the end, I would just like to say that instead of getting panic, have a firm Imaan or faith in Allah (SWT). Everything whether good or bad happens with his will. He has the right to test you reward you or take anything from you. Just strive to seek his will and blessings for this life and afterlife. You wouldn’t get panic then. 

Coronavirus Facts You Should Know

Coronavirus COVID-19 continues its march on the planet. Almost every country is effected with this virus and more than hundred thousand people are infected and every second the figure changes rapidly. Out of many hundred thousand half of them are recovered safely and there is also a death rate there with many active cases are in quarantine and having treatment.

The critical situation no one could expect to be such a pandemic and would lock down countries fully. The government of all the countries are making their full efforts to their possible arrangements to overcome the whole spread situations but unfortunately we all are even the scientists who put their footprints on moon are unable to make hard and fast vaccine till now. Keeping on account the whole pandemic World Health Organization experts systematized everything that is known about the infection.

The entire world is threaten with this pandemic and we should all understand well what it is, what the risk factors and how to treat it. Covid-19 which is at its great pace pf spreading across the planet, WHO has revealed the facts after returning from China. 

How is the Virus Transmitted and Manifested?

As the media and medical experts have repeatedly reported, one of the routes of transmission of coronavirus is airborne. In China, where an outbreak of infection began in December 2019, 75-85 cases of infection occur in this particular way. As for the transmission of the virus through touching objects, this is not the main cause of infection. If we talk about the doctors who were among the sick – and there are more than two thousand people, they were mainly infected not at work, but at home, or at an early stage of an outbreak of infection, when the magnitude of the threat was not yet understood, and tough precautions not respected.

In China, they constantly check everyone who went to the doctor complaining of a high fever – this is one of the symptoms of coronavirus infection. In order to meet this need, 1.6 million test kits are produced weekly in the country. The remaining symptoms in the form of dry cough, increased fatigue, muscle soreness, nausea and diarrhoea, as a rule, appear sometime after infection. The latent course of the disease is a relative rarity. Experts note that a runny nose is not a symptom of a coronavirus

Who is at risk?

The risk of coronavirus varies age to age as the younger people has lower chance to become effected more because they can easily tolerate the diseases in case of infection.  The death rate is 3.4% and with a great majority of patients over the age of 70 years. Women become infected with coronavirus as often as men, but mortality among them is lower – 2.8% versus 4.7%. For pregnant women, the probability of infection is not higher than for everyone else, and nine women underwent a caesarean section, and this made it possible to avoid infection of children.

2.5% of patients needed mechanical ventilation, another 15% needed respiration of highly concentrated oxygen, which they needed for a long time. In severe cases, the duration of the disease is 3-6 weeks. Those who have a mild illness get sick for about two weeks.

20 percent of infected people need hospitalization for several weeks, in China hospitals are calculated at 0.4% of the population, in other countries this indicator varies from 0.1 to 1.3%, most often most of the places are already taken by patients with other diagnoses.

In China, the number of patients and the required duration of treatment have led to an acute shortage of beds in hospitals. A total of 45 hospitals in Wuhan, of which six were allocated for seriously ill patients, the rest – for those who are seriously ill or older than 65 years, that is, are at high risk.

What measures should be taken?

First of all, in step with WHO experts, it’s necessary to use the foremost stringent measures against the spread of the virus, so the quantity of severe patients remains at low level, and also to quickly increase the quantity of beds in hospitals. In Wuhan, new hospitals for those infected with coronavirus were in-built just some days, additionally, quarantine was announced within the entire province of Hubei, the executive centre of which is that the city, and entry and exit are closed. It’s also important to require care of medical personnel and material support – the provision of necessary medicines, equipment and private protective equipment. Currently, China is consistently acting on a vaccine against coronavirus, constantly testing new methods of treating infection. The foremost successful developments are immediately introduced in medical facilities throughout the country, and these steps have already got a result: within the PRC, the mortality from coronavirus has decreased compared to January. The quantity of infected people in China is gradually decreasing: on the average about 300 new diagnoses are confirmed per day, and a month earlier, doctors identified 3 thousand cases per day.

An effective way to counter the spread of the virus is to interview the infected about their contacts. After establishing the circle of people with whom the patients were in contact, potential infected people are identified by testing, which helps prevent further transmission of the virus.

Coronaviruses and their origin

Coronaviruses are not the small one but consists of large family of viruses that are named for their spikes like a crown on their surface. Coronavirus is divided in to four main subgroups known as alpha, beta, gamma and delta. It has been observed that they commonly affect animals but humans are also exposed to its few verities. Such coronaviruses were first detected in the mid-1960s, and today there are seven known varieties of viruses that can cause infections in humans.

Conventional human coronaviruses cause SARS and mild infections, but in some cases can cause severe respiratory infections and pneumonia in immunocompromised patients or cardiopulmonary diseases. At risk here are small children and the elderly.

  • 229E – alpha coronavirus;
  • NL63 – alpha coronavirus, also causes false croup and bronchiolitis in children;
  • OC43 – beta-coronavirus;
  • HKU1 – beta coronavirus.
  • The remaining coronaviruses were initially zoonotic, but adapted and began to affect people.

SARS-CoV is a beta-coronavirus that causes so-called SARS. During the 2002-2003 epidemic, more than 8 thousand people fell ill, 774 people died. The virus originated in the Chinese province of Guangdong, the source was probably the bats that transmitted it to palm civets, Chinese badgers, ferrets and raccoon dogs. All of these animals were sold for food, and as soon as the authorities introduced a ban on it, the outbreak ceased.

MERS-CoV is a beta-coronavirus that causes the so-called Middle Eastern respiratory syndrome. He was identified in Saudi Arabia in 2012, a total of cases of infection were reported in 23 countries. WHO recorded 2.5 thousand confirmed cases of infection and 851 deaths. The source of the disease was infected dromedary camels, but the virus can also be transmitted from person to person.

COVID-19 – beta-coronavirus, originated in the Chinese province of Hubei. Mortality at the moment is 3%, which is significantly lower than that of SARS-CoV and MERS. This virus is 96% genetically identical to the already known virus in bats and is 86-92% identical to the lizard virus.

Recommendations for the public

WHO took the whole pandemic on a serious note and forward a series of recommendations to reduce the likelihood of coronavirus infection. In particular, experts recalled the need to regularly wash their hands with soap and use disinfectant containing alcohol. People are greatly advised to maintain a social distance on public places at least of one meter from the other people, and in the case of people having symptoms of cough and cold must have mask on their face. Experts advised continuously people not to touch their eyes, nose and mouth in fact avoid touching their face as it could be a source to transfer infection in your body.In case of malaise, fever, they recommended coughing up and breathing difficulties as soon as possible to seek medical help, and when visiting countries with an unfavourable epidemiological situation or in contact with someone who returned from there, inform the doctors about it. People from the other countries have become the source of viral spreading in many countries. In addition, specialists reminded people who arrived from areas where coronavirus spreads the need to observe self-isolation and, in case of symptoms indicating infection, inform doctors about their movements and contacts. Do not move to the hospital unless and until you are in critical condition till than keep yourself isolated in your home with all safety measures for your family.

Author Bio: Hey, I am Maria Lena. I have done my MBA in Marketing from a well-known university. Now I am working at law assignment help in United Kingdom.